Demand for portraits was so huge that Roman workshops became factories. A master measured the client's face, sometimes working from a plaster cast or wax mask for accuracy. Assistants roughed out the marble, specialists drilled the curls, and painters added skin tones, brown eyes and coloured robes, because Roman busts, like Greek statues, were originally painted. Workshops even kept ready-carved bodies waiting in stock: when an order arrived, they simply carved the head and attached it. Some statues had swappable heads, so when a new emperor took power, only the face needed replacing!
🔁 THE RECYCLED EMPEROR
When an unpopular emperor was overthrown, his statues were often re-carved into the new ruler's face. Sculptors just chiselled a bit deeper and gave the marble a new identity.